River Falls
WIPierce County, Wisconsin
Population 42K |Median income $82,996 |1 hospital
Population
42,187
Pierce County
Median Income
$82,996
+31% vs avg
Median Home Value
$278,700
+42% vs avg
Median Age
37.7
years
10-Year Trends 2013–2023
20132023
Population
42K+4%
Median Income
$88,802+50%
Median Home Value
$308,600+61%
Poverty Rate
9.5%-23%
Unemployment
3%-40%
Economics
Median Rent $999/mo
Poverty Rate
9.8% -32% vs avg
Unemployment 2.9%
Bachelor's Degree+ 31%
Work From Home 10.3%
Public Transit 0.1%
Demographics
White 93.4%
Hispanic or Latino 2.5%
Other / Multiethnic 2.4%
Asian 1.1%
African American 0.6%
Health Profile 15 measures
Health Indicators
Short Sleep Duration
33.6%
Obesity
33.2%
High Blood Pressure
30.8%
Physical Inactivity
24.7%
Binge Drinking
20.7%
Frequent Mental Distress
15.8%
Current Smoking
13%
Frequent Physical Distress
12%
Current Asthma
10.7%
Diabetes
9.8%
Preventive Care
Dental Visit 68.6%
Annual Checkup 75.1%
Other Measures
Lack of Health Insurance
6.7%
Coronary Heart Disease
5.9%
Stroke
2.9%
Public Safety 2022 data
Violent Crime Rate
267 per 100k
-25% vs avg Avg: 355
Property Crime Rate
1383 per 100k
-30% vs avg Avg: 1,985
Offenses by Type (per 100k residents)
Aggravated Assault
220.0
Homicide
5.6
Robbery
41.1
Burglary
157.1
Larceny-Theft
996.7
Motor Vehicle Theft
229.4
Source: FBI Crime Data Explorer, UCR Summary (2022). State-level rates applied to county.
Alerts & News — River Falls Area 2
Nearby Cities 8
Data Sources
All data on this page comes from official U.S. government sources. Demographics and economic data from the Census Bureau American Community Survey (2022 5-year estimates). Health data from the CDC PLACES program (2023). Hospital ratings from CMS Hospital Compare (2024). Data is county-level (Pierce County) as the smallest consistent geographic unit across all sources.