Lifetime Brands Recalls BUILT LUUM Light Up Tumblers Due to Choking and Battery Ingestion Hazards

What Happened

Lifetime Brands is recalling the LUUM collection of BUILT-branded light-up tumblers. These plastic drinking cups feature a bottom compartment containing an LED light powered by a preinstalled button cell battery. The tumblers can break, making the button cell batteries accessible to children. This poses significant choking and ingestion hazards. Lifetime Brands has received one report of a child gaining access to the battery and putting it in their mouth, though no injuries have been reported to date.

Which Products Are Affected

The recall involves approximately 75,700 units of the BUILT LUUM collection in 16 oz. and 18 oz. capacities. The tumblers were sold in various winter holiday and Fourth of July themes. The theme name, item number, and UPC are printed on a label on the underside or hangtag of the product. Affected items include:

• FESTIVE FOREST (18 oz): Item 5323719, UPC 843461115513
• MERRY GLOW (18 oz): Item 5323721, UPC 843461115551
• LET IT SNOW (18 oz): Item 5323722, UPC 843461115520
• WINTER BLOOM (18 oz): Item 5323723, UPC 843461115537
• MERRY MAGIC (18 oz): Item 5323724, UPC 843461115544
• JOLLY JOURNEY (18 oz): Item 5323725, UPC 843461115568
• HEART N STARS (18 oz): Item 5331965, UPC 843461121002
• USA (18 oz): Item 5331966, UPC 843461121019
• STARS (18 oz): Item 5331967, UPC 843461121026
• FLAG (18 oz): Item 5331968, UPC 843461121033
• WINDMILL (18 oz): Item 5331969, UPC 843461121040
• BLUE FIREWORKS (18 oz): Item 5331974, UPC 843461121057
• FESTIVE FOREST (16 oz): Item 5324497, UPC 843461116374
• MERRY GLOW (16 oz): Item 5324498, UPC 843461116381
• LET IT SNOW (16 oz): Item 5324499, UPC 843461116398

These products were sold nationwide at Kroger, Hy-Vee, Meijer, Nordstrom Rack, and Winn-Dixie stores, and online at Builtny.com from October 2024 through December 2025 for between $10 and $15.

What You Should Do

Consumers should immediately stop using the recalled tumblers and place them in an area inaccessible to children. The button cell battery should be removed and disposed of or recycled according to local hazardous waste procedures.

To obtain a full refund, consumers should visit https://www.builtny.com/pages/recall to complete a Product Recall Refund Form. Applicants will be required to upload a photo showing the LED light component has been disposed of in the trash. For further assistance, contact Lifetime Brands toll-free at 888-561-2269 from 9 a.m. to 5 p.m. ET Monday through Friday, or email Recall@Builtny.com.

Why This Matters

Button cell batteries pose a severe risk if swallowed, as they can cause internal chemical burns and death within hours. This recall is intended to prevent serious injury or fatalities resulting from children accessing the battery compartment of broken tumblers.

Source

CPSC Recall Number 26331; Official CPSC Announcement